LarryLitwin.com
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Table
of Contents Chapter 1: Public Relations - A Brief History Chapter 2: Anatomy of Public Relations or The Whole is Greater than the Sum of its Parts - Synergy Chapter 3: TEC (A Total Effort to Communicate) - Overview of a Successful Public Relations Program Chapter 4: Research Techniques Simplified - or - You Talk...We Listen Chapter 5: Basic Public Relations Writing Techniques Chapter 6: Advanced Public Relations Writing Techniques Chapter 7: Public Relations Planning and Budgeting Chapter 8: You, Too, Can Conduct Successful Campaigns Chapter 9: Media Relations - and - The Impact of Public Relations on the News Chapter 10: Cross Platforming - The Networked Age Radio, TV, Internet and Nonbroadcast Video Chapter 11: What Public Relations Practitioners Should Know About Advertising Chapter 12: Designing Effective Publications Chapter 13: Researching, Writing and Delivering Effective Speeches Chapter 14: Being Ready for a Crisis Chapter 15: Public Relations Potpourri - Other Public Relations Tools Chapter 16: Public Relations Ethics and the Law Chapter 17: Public Relations Checklist of Skills |
