LarryLitwin.com
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Table
of Contents Chapter 1: Public Relations – A Brief History Chapter
2: Anatomy of Public Relations or The Whole is Greater than
Chapter
3: TEC (A Total Effort to Communicate) – Overview of
a Chapter 4: Research Techniques Simplified – or – You Talk...We Listen Chapter 5: Basic Public Relations Writing Techniques Chapter 6: Advanced Public Relations Writing Techniques Chapter 7: Public Relations Planning and Budgeting Chapter 8: You, Too, Can Conduct Successful Campaigns Chapter
9: Media Relations – and – The Impact of Public
Relations on Chapter
10: Cross Platforming – The Networked Age Chapter 11: What Public Relations Practitioners Should Know About Advertising Chapter 12: Designing Effective Publications Chapter 13: Researching, Writing and Delivering Effective Speeches Chapter 14: Being Ready for a Crisis Chapter 15: Public Relations Potpourri – Other Public Relations Tools Chapter 16: Public Relations Ethics and the Law Chapter 17: Public Relations Checklist of Skills |
