LarryLitwin.com
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About
the Book Like that book, published in 1972, The Public Relations Practitioner’s Playbook is how-to and hands-on. It, too, contains little theory. There are thousands of proven techniques, tips, tactics, tools and strategies spread over nearly 300 pages. Explanations, examples and anecdotes are in a language that should appeal to experienced practitioners, college students and organization volunteers who assist with public relations and publicity. It won’t do the work for the would-be publicity or PR person, but it will make his or her job much easier. The Public Relations Practitioner’s Playbook relies on my experience as a reporter, editor and public relations counselor, to demonstrate that successful writers practice their craft with poise and eloquence. Among those considered mentors – and contributors to this book in some way – are Nick George, former managing editor at ABC Radio News, ABC sportscaster Howard Cosell, KYW Newsradio (Philadelphia) anchor Bill Bransome and legendary journalist Edward R. Morrow. They spent countless hours helping me hone my skills and encouraging me to be an open, honest, thorough and valid communicator. In addition to the tangible tools, they stressed such attributes as knowledge, credibility and trust. The Public Relations Practitioner’s Playbook could serve a basic or supplemental text in introduction to public relations or graduate overview courses. It offers a refreshing, down-to-earth approach that many students are just not accustomed. Rowan University students have been suggesting, for more than three decades, that my lectures be put into print in one easily accessible volume. Many have been asking for a text that contains what they refer to as a “potpourri of proven public relations techniques.” M.
Larry Litwin, APR |
